王良燕, tyc1286太阳成集团长聘教授，博士生导师。毕业于美国加州大学Paul Merage商学院，获管理学博士学位。研究方向为品牌管理及消费者行为等。主持国家自然科学基金重点国际合作及面上项目、教育部人文社科研究项目、上海市“曙光学者”及“浦江人才计划”项目等。研究成果发表在Strategic Management Journal、Journal of Marketing Research、Journal of Consumer Research等学术期刊。目前担任Journal of  Business Research 副主编(Consumer Behavior and Wellbeing Track）、Corporate Social Responsibility and Environmental Management、系统管理学报及营销科学学报等期刊编委。

社会服务

1.中国高等院校市场学研究会副会长、常务理事

2.管理现代化研究会营销专业委员会常务理事

3.中国高等院校市场学研究会企业工作委员会副主任

Selected Publications：

1.  “Effects of Directly and Indirectly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements,” with C. Pechmann (2010). Journal of Marketing Research, 47 (1), 134-145.

2.  “Idleness aversion and the need for justified busyness,” with Hsee, C.K., X. Yang (2010). Psychological Science, 21(7), 926-930.

3.   “Outcome, Time and Risk Differ Similarly Between Joint and Single Evaluations,” with Hsee,C.K., J. Zhang, and S. Zhang (2013). Journal of Consumer Research, 40(1), 172-184.

4. “Discounting over Subjective Time: Subjective Time Perception Helps Explain Multiple Discounted Utility Anomalies,” with Y. Wang and R. Keller (2015). International Journal of Research in Marketing, 32 (4), 445-448. 

5.  “The Performance Effects of Creative Imitation on Original Products: Evidence from Lab and Field Experiments,” with B. Wu, C. Pechmann, and Y. Wang (2023). Strategic Management Journal, 44(1): 171– 196. (https://onlinelibrary.wiley.com/doi/10.1002/smj.3094)

6. “When the “Charm of Three” Fades: The Impact of Number of Claims and Mental Imagery on Persuasion,” with E. Chan, H. Chen, H. Lin and X. Shi (2022). Journal of Consumer Psychology, 2(3): 484-491. (https://doi.org/10.1002/jcpy.1256)

7. “Are Concave Ads More Persuasive? The Role of Immersion,” with Gohary A. and E. Chan (2023).  Journal of Advertising (https://doi.org/10.1080/00913367.2023.2216262)

8.“A Rose by Any Other Name Would Smell as Sweet? The Impact of Hierarchical Labeling on Consumers’ Choices in Tiered Pricing Plans, ” with X. Deng, and H. Chen (2023). Marketing Letters.(https://link.springer.com/article/10.1007/s11002-023-09694-3)

9.  “Tool Anthropomorphism Reduces People’s Reward for Tool Users,” with J. Huang, and E. Chan (2023). Journal of Business Research.(https://authors.elsevier.com/a/1h~9JXj-jfuAc)

Shanghai Jiao Tong University tyc1286太阳成集团
1. Consumer Behavior (本科生消费者行为) 

2. Global Marketing （本科生国际营销）  

3. Research Methods (硕博生研究方法）

4. Seminar in Consumer Behavior (硕博生消费者行为研究）

5. Marketing Management （UBC交换生营销管理）

University of California, Irvine 美国加州大学
     Principles of Marketing (市场学原理)