研究方向
量化营销模型，数据驱动的数字平台治理策略，消费者决策，最优定价
期刊论文
Time-inconsistent Preferences and Strategic Self-Control in Digital Content Consumption Shuo Zhang, Tat Chan, Xueming Luo and Xiaoyi Wang. 2022 Marketing Science
工作论文
Algorithm Aversion: Evidence from Ridesharing Drivers with Meng Liu, Xiaocheng Tang, Siyuan Xia, Yuting Zhu, Qianying Meng (forthcoming at Management Science)
Consumer Online Search and Purchase with Endogenous Channel Choice with Zhenling Jiang and Hai Che.
Trial and Adoption: Understanding Demand Drivers for New Products in a Mature, Non-Durable Categor with Tat Chan, Seethu Seetharaman and Sonja Radas
